Minuage「阿那亚金山岭蜂蜜」项目荣获2020年德国红点设计奖。

红点设计奖（Red Dot Design Award）是由德国设计协会于1955年创立的全球设计顶级奖项之一，其举办宗旨在于寻找并表彰那些以出色的设计表达其背后商业理念的作品。该奖项与iF设计奖（iF Design Award）和IDEA设计奖并称为世界三大设计奖。

评审团评语

These two honey products come form the Jinshanling mountain area, where the client’s exclusive and environmentally friendly estate is located. An embossed pattern on the outer packaging resembles the region’s mountain ranges in shape. This shape is repeated on the labels of the honey jars, giving consumers the feeling of being surrounded by nature.

The name is written in italics and serves as a source of inspiration for the oblique shape of the white outer packaging. Made applying an adhesive-free folding technique, it conveys the eco-friendly brand value.

Therefore, this clever packaging received a Red Dot in 2020.