Infrablack was established in 2016 by Ares Liu and his distinguished team, with a vision to create an innovative and refined sports experience space. During the brand’s recent evolution, Minuage and Infrablack embarked on a profound exploration of brand identity, collaborating closely to redefine its essence. Drawing inspiration from the concept of “black”, Minuage provided comprehensive services, including brand naming and visual identity design. The name Infrablack merges the Latin prefix “infra” with the English word “black,” symbolizing a hue more absolute than black itself. It also alludes to L’infra-Noir, the English translation of the 19th-century work by Romanian surrealist group founder and literary figure Gellu Naum.